This means that if you need 5,000 2-color brochures to be printed you’ll be out of luck because of software limitations and incompatibility with the printer’s equipment. For one, Word cannot separate colors properly. The end result is your brochure will look less than professional to your prospects and/or customers.Įven the act of trying to print a brochure created in Word at a commercial printer will pose major challenges. It’s also likely that photos will not be proportionately scaled or resized simply due to the software’s lack of control when importing images. Inserting, resizing and rotating images can yield unpredictable results given the level of the person’s expertise. Increased file size can tax systems and networks that are not capable of handling the increased bandwidth that large files require. In addition, file sizes can become very large if photos are embedded into a Word document. Bottom line: it will cost you more in lost time and productivity than to have a designer produce the document in InDesign. While clients are seeking the ability to change content quickly and internally, the fact is any change in word-count or resized photos in future issues can render a Word template useless or at the very least create enormous headaches for the person tasked with trying to make the design look acceptable. Upon receiving these requests, we quickly persuade our clients to choose another route. You will love the experience of designing in WordĪt Trillion, we’ve had requests from Fortune 500 clients, as well as some of our smaller clients, to develop complicated template designs in Word.You can print high-quality brochures locally.Once you create it, alternate versions can be created with ease.Common misconceptions of designing your brochure in Word While it can format text and insert artwork, Word does not allow you the exceptional control, accuracy and adaptability that professional page layout software provides. In reality, Word is not the way of achieving aesthetically pleasing layout and design – after all, it’s a word processing program. Tasks such as inserting images, creating columns and changing fonts and colors can be accomplished. In theory, Word provides some tools that can be used to design a brochure. If you are working with a legitimate graphic designer they will no doubt do their best to steer you towards more robust page layout software, such as Adobe InDesign.
In fact, creating a brochure in Word for these reasons is perhaps the most unproductive use of time and manpower imaginable. Sounds like a legitimate request, right? Not so fast. Sometimes marketing directors or department managers are compelled to have a graphic designer create an editable brochure in Microsoft Word so that future issues or editions of the brochure can be easily edited by the internal team.
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